Tradition - WeChat allows its users to celebrate the Lunar New Year through the app by sending money in a virtual red envelope.Resource - Anything that’s been published or shared on the WeChat feed is searchable.Information - Read articles through WeChat’s Public Accounts owned by news outlets, online media, and solo bloggers.Geo Location - The app allows you to share in real-time your location with friends.Moments Feed - Similar to our Facebook Feed, the WeChat ‘Moments’ lets you share photos and updates.There is messaging, voice and video call capabilities. Communication - You can communicate with anyone using the platform.Identification - WeChat is a government run application so the country allows its citizens to use WeChat as a government form of ID.Payment Function - You can pay bills, transfer money to other users, pay for your groceries and gas through WeChat.For example, It can now be used as a government form of ID and can be used as a form of payment at market places and many retailers. With its vast capabilities, the app has been integrated into the daily tasks of its users. WeChat plays a vital role in daily life in China. (To put that into perspective there are 2.3 million Facebook users worldwide) About half of the WeChat users are between 20–29 years old and spend at least 90 minutes daily on the app. ![]() WeChat’s features include video chat, voice calling, SMS, money transfer, transportation services, games and QR codes - to name a few! Who uses WeChat?Ĭurrently there are over 1 billion Chinese monthly active users with 100 million of those users being outside of China. It was developed in 2011 by Tencent originally as a mobile text and voice messaging service, but has developed into much more! The app is available on Android, iPhone and Windows. Known as the “Super App”, WeChat is the Chinese social platform that has many apps (similar to apps like ours in the US) all integrated into one major platform. Ecommerce Design, Development & Marketing.
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