![]() It’s just that these guys are mostly really high achievers, and when you get a disappointment and you think it’s good enough, it’s really hard sometimes to deal with that. Todd: Well, you end up going and hitting the surf and all that stuff, and you’re running back and forth. They say, “This isn’t good enough.” Where’s the mental anguish there? That sounds like what my mom did when I was growing up. And you’d spend all night cleaning, right? So it’s one of those things where you’re mentally strong enough to keep it together even though people were messing with you, and that’s the training.Īndrew: So you stay all night. I think one of the really interesting things wouldn’t actually be a physical training, but the room inspections were incredibly hard. There’s Hell Week, of course, which everybody’s kind of seeing now, but they’re all incredibly difficult. They’re all really tough, and it’s really a mind game at the end of the day. Give me an example of one tough workout that made you into a better man. I’ll never actually go through a Navy SEAL training, but I’d like to live vicariously through you through this one answer. I don’t think I would’ve ever thought I was going to do that, but with everything that’s happened in the world, I felt a need to do it.Īndrew: Do you remember one of those grueling training sessions where you wished that somebody would create this “liquid Motrin,” as you said?Īndrew: Take me to one of them. So I guess those things are connected in a way, which is kind of interesting. That’s kind of our main goal as a company is to do that. And part of the whole Navy SEAL thing is, with Kill Cliff in particular, is creating a sustainable giving platform for the Navy SEAL Foundation. Yeah, it’s a long journey to get here, I guess, but I definitely love where I am now. Let everyone else put earphones in if they don’t want to hear you or don’t want to hear me. You know what I admire about you, you’re not even putting earphones in. I don’t think that guy had ever seen the inside of an airport lounge, so. What do you think the Navy SEALs who was in such pain that he wished somebody would create liquid Motrin, what do you think that old you would have said about where you are today? So it is a long way away from being a Navy SEAL. Todd: I have membership to their club because of my status.Īndrew: Got you. Todd: I paid for the ticket with dollars, but I got upgraded.Īndrew: It’s a long way away from being. Are you paying with points or paying with dollars? So I’ve got a lot of points.Īndrew: So you are flying first class? Wait. Todd: I fly like once or twice a week, so I get. Wowee.Īndrew: Does that mean that you are flying first class? Todd: I’m in a Delta Sky Club in Orlando, Florida.Īndrew: Do you want to flip the camera around, we can take a look?Īndrew: And hopefully we won’t lose the connection. Todd, good to have you.Īndrew: Where are you at, Todd? Where are you right now, recording this? They’ll take care of everything you need to make sure your team is happy and productive and paid. They’ll take care of your payroll, your benefits. What you want is a company that just works. The things that they do for you are just not enough. You know how HR is kind of a pain in the butt? It’s something that hasn’t been updated in years, decades even. I invited him here to talk about how he did it and see how big the company got, to see what he’s up to since then.Īnd paying me to do all this, I’m really grateful to them for doing it, is my sponsor, Justworks. They have cold-brew coffee, and they have apparel, and they have nice movement on social media. About 10 years later, he launched the drink called Kill Cliff. Since no one else created the drink that he wanted, Todd decided he was going to create it himself. As a runner myself, I can’t taste, I can’t drink, Gatorade. He was a Navy SEAL who was in such pain while training one day that he wished somebody would create an anti-inflammatory drink that actually tasted good and was better for you then energy drinks like Gatorade. ![]() And joining me to do that is Todd Ehrlich. Today we’re going to talk about an off-line business, about something you can actually feel, taste. I usually talk about intangible things like software. ![]() I’m the founder of, home of the ambitious upstart. Andrew: Hey there, freedom fighters, my name is Andrew Warner.
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